Header image credit: Sega

On October 16, the official Sega GIGO Ikebukuro Twitter account reported that Global Entertainment Network for Dreams and Aspirations (GENDA) will open a new Sega-branded game center in Ikebukuro. The new facility, which is slated to open on October 22, 2021, will be located across the street from the now-closed Sega GIGO Ikebukuro.

According to Yahoo! News, the new game center will be a five-floor facility, with one underground level and four above-ground floors. The fourth floor will feature a café space, while the first three floors will include various crane games. The basement level will be dedicated to video games.

Photo of the Secondary Sega Ikebukuro Game Center, which will open on 10/25/2021

Image Credit: Sega

According to Yahoo! Japan, this new facility is the first of a three-part strategy that GENDA will be rolling out, known as the “Ikebukuro Project.”

The original Sega GIGO facility closed its doors on September 20, after the building’s lease expired. Sega streamed a 97-minute presentation of the facility’s closing ceremony, which has been archived on YouTube.

Sega Ikebukuro GIGO first opened its doors in 1993. In 1998, the location saw the opening of the Sakura Cafe and Taisho Romando: a Sakura Wars themed cafe and merchandise store. Both the cafe and Taisho Romando would remain fixtures of the game center until March 2008, when both attractions closed their doors.


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